Amazigh Girl Matters is a non-proft organization founded by the end of2019. ltis the frst NGO which is run almostexclusively by Amazigh girlsfrom different regions across Morocco, especially from the rural areas ofSouss Massaand Guelmim oued noun lfran Anti Atlas, lmiad, Tafraout, AflaIghir and Lakhssass)., However, it is open for newmembers to ioin andparticipate in building this noble civil society action: Among otherobiectives. it aimsspedifcally at vindicating Amazigh girl’s rights, Each ofthe founders of this association has her oun distinguishedstory, with adifferent journeyof sacrifces and challenges. Yet the common goal amongall of them now is setting upa solid background for empowering theAmazigh girl and her potentials to gain a recognition of her status as acitizerof value. Also, the association states among other objectives astrategy to subvert the stereotypes conceived of therural Amazigh girl andenable her to klsimhen basic rights and express fully and freely herthoughts and opinionsMis engagement and conscience appeal towards thesituation of the rural Amazigh girl pushes us to startcollaboratively thissocial network and expand it to include issues of the Moroccan women ingeneral. In otheiwords, our main objective is to improve the situation of theAmazigh girl particularly and women generally, throughsessions ofawareness-rai and training actions in several domains (socio-economic andeducational. cultural .)in addition to inciting and encouraging the creationof income-generating activities.